WhatsApp-Truecaller partnership | WhatsApp users will get caller identification service, these features will come in the last week of May

File Photo Mumbai: WhatsApp will soon add a new feature in the app to identify fake and spam calls (both video/audio). For this, the instant messaging app has partnered with Truecaller to provide caller identification service. According to media reports, this feature will help WhatsApp users to identify fake, spam and calls coming through the Internet. The new feature will be available for video and audio calls on WhatsApp. Currently, Truecaller only allows users to identify calls received by their telecom service providers. The CEO of Truecaller said that the feature is currently in beta testing. This feature will be rolled out worldwide by the end of May. However, he has not given any confirmation or a definite date regarding the roll out of this feature. Number of telemarketing and spam calls on the rise According to Truecaller report, the number of telemarketing and spam calls continues to rise in India and other countries. Mobile users here receive an average of 17 spam calls every month. Earlier this year, the telecom regulator directed Airtel, Reliance Jio and Vodafone-Idea to block telemarketing calls using AI. Truecaller has said that it is in talks with telecom operators to launch such a service. Read also India is a big market for WhatsApp and Truecaller WhatsApp is the most widely used messaging platform in India with over 400 million users. At the same time, India is the biggest market for Truecaller. Truecaller has 350 million users worldwide. Out of which 25 crore users are in India which is the biggest market. , According to media reports, the number of fake calls on WhatsApp has increased in the last 2 weeks. Most of the fake calls are coming from international numbers.

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