The trend of wireless TWS earbuds was started by California tech company Apple through its AirPods and even today this product is a hit in the premium audio wearable segment. At the same time, many companies have brought their cheap TWS earbuds in the budget segment. The funny thing is that Apple is now about to leave the rest in this segment.
Apple is reportedly working on a new audio product that will be a toned down version of the existing AirPod models. This AirPod variant can be named AirPods Lite and it will be launched at an affordable price. With this product, Apple will try to reach more and more users and increase its user base.
‘Inside talk’ revealed in new report
Haitong Intl Tech Research analyst Jeff Pu told 9to5Mac that Apple’s team is working on affordable wireless earbuds. Jeff has said that even though AirPods are a hit product of Apple, but in the year 2023, its demand is going to decrease. It is being speculated that instead of 7.3 crore units in the year 2022, only about 6.3 crore units will be sold in 2022.
To maintain the demand for its product, the company can launch its light version in the affordable price segment. Although its features and specifications have not been revealed, but the intention of the company is clear. Analyst claims that with the cheap AirPods Lite, Apple will try to make a dent in the market of ‘non-Apple earbuds’.
There are currently four AirPods variants available
Apple currently offers four different variants of its popular audio product. These range from the classic AirPods to the AirPods Pro and the AirPods Pro 2. However, all these are part of the premium segment and Apple does not offer any audio product at a low price. Recently it has been seen that with the iPhone SE variants, the company has given the option of buying a cheaper iPhone to the B customers.