SUV’s ‘craze’ is increasing among Indians, companies launched 36 models in 5 years

New Delhi. The love of Indians for SUVs is increasing continuously and vehicle manufacturers are trying to intensify it further. This is probably the reason why 36 SUV models have been launched in the Indian market in the last 5 years. The contribution of the SUV category to the industry has increased to 40 per cent.

Such is the ‘craze’ of SUVs that people have to wait up to two years to get some of the most popular models, but orders are still pouring in even after that. Car buyers are willing to spend more on vehicles and are preferring top-of-the-line variants of the vehicle with features like sunroof and related technologies.

In a market where hatchback sales used to be the highest, then entry-level and mid-sized sports utility vehicles (SUVs) are becoming increasingly popular and this is the reason why new models are being launched in this category. .

Shashank Srivastava, Senior Executive Director (Sales & Marketing), Maruti Suzuki India said, “The SUV segment has witnessed significant growth in the last few years. The contribution of the SUV segment to the industry, which used to be around 19 per cent, increased to 40 per cent in 2021-22 and continues to grow.

With increasing demand, the entry-level SUV segment held the largest share of the domestic passenger vehicle market in the last fiscal, overtaking the premium hatchbacks that have been ruling the market since 2011.

Last year, out of 30.68 lakh units, 6.52 lakh units were in the entry-level SUVs. Not surprisingly, in the last five years, most models in the passenger vehicle segment were compact and mid-range SUVs.

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles said that the different design, changing lifestyle, the trend of shifting to private instead of public transport due to the pandemic, increasing awareness about safety and demand for convenience features are factors that are driving the passenger vehicle market. reason for the increase.

Myung-sik Son, Chief Sales Officer, Kia India said that the demand for SUVs among Indians is continuously increasing. This shows that today Indians want ‘bold’ and ‘stylish’ vehicles. He said that we have brought Cairns this year. We have sold over 30,000 units in less than five months.(Language)

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